Understanding e-commerce
Studies have proven that accepting credit cards and checks can increase your online sales 30% to 100%.

This section will help you understand the elements involved in the online ordering process.  In order to accept secure online ordering,  five elements are required.

1) Web Site
2) Merchant account
3) Payment Transaction Software
4) Secure Server Connection - https://
5) Shopping Cart

These five elements combine to produce a seamless e-commerce solution for your online business.

How does it work?

• Your web site displays product information.  Once a customer has selected a product, it is added to the shopping cart.
• Here, information is stored until the customer is ready to check out.  At that time, the items are totaled, tax and shipping are calculated and total amount is transferred via a secure server connection to your merchant account.
• The merchant account, using the payment transaction software, then verifies credit card information.  If the purchase is approved, the credit card is billed and the approval information is sent back to the shopping cart.
• The shopping cart then displays an order approval to the customer, e-mails a copy of the invoice to the customer and notifies you via e-mail that you have received an order. 

For more information on the function of each of the five elements of e-commerce click here

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